How much is a national airline brand tied up with our perceptions of the country it represents? Think Finnair - generous quantities of booze on board, straightforward but efficient service, and the grit and indefatigability to take off and land in conditions which would utterly defeat the big softies at Heathrow. How more Finnish could it be? In some cases, those airlines help to define what we think about a nation. How much goodwill has Singapore Airlines generated for the city state over the years? A fair amount, I would imagine.   more »